RELATIONSHIP INTELLIGENCE FOR PRIVATE MARKETS

Muster up the courage &Leave Affinity.

Your CRM knows your network. Muster helps you use it.

  • Set the goal.
  • Find the right people.
  • Build the plan.
  • Keep it moving.
THE PROBLEM

Your CRM gives you information.Not direction.

PeopleConversationsMeetingsHistory

Muster is built to close that gap.

From information to direction.

SEE MUSTER IN ACTION

I want to raise a $10M venture fund.

Muster takes that goal and turns your existing network into a practical fundraising plan.

01

Raise $10M from
the right investors.

Muster understands what you're trying to achieve.

02

See who can help
you get there.

Relevant LPs, warm relationships and possible introductions.

03

Turn it into
a clear plan

Who to contact, who to ask for an introduction, and where to focus next.

THE MUSTER DIFFERENCE

Start with the goal.

Muster doesn’t start with another list of contacts. It starts with what you’re trying to do.

Muster CRM dashboard with fundraising chat and templates
02.

See what the goal needs.

The path.
  • The right people.
  • The strongest paths in.
  • The introductions worth asking for.
  • The conversations worth restarting.
  • The next move that matters most.
03.

Turn it into something useful.

A plan.
  • Who matters.
  • Who to reach.
  • How to get there.
  • What happens next.
  • Where to focus today.

Less CRM management.

More moving the goal forward.

TRADING CARDS

Trade cards. Grow your reach.

Collect LP and GP cards, trade with others on Muster, and uncover the mutual connections that can open the door to your next relationship.

Collect. Trade. Connect. Build the network your goal needs.

AI IN MUSTER

AI that does the CRM work for you.

You

What happened in my call with Sarah?

Muster AI

I summarized the call, saved the notes to Sarah's contact record, and updated her relationship history.

You

Did I promise anything on that call?

Muster AI

Yes. You agreed to send the Fund II deck by Friday. I added the follow-up, set a reminder, and drafted the email.

You

Before I contact David, do we have a warm way in?

Muster AI

Yes. Michael already has a relationship with David. Ask Michael for an introduction before reaching out cold.

Less admin.Fewer missed follow-ups.Better use of your relationships.

MUSTER NOTES

Capture it anywhere. Put it to work.

Take notes, record conversations, or scan business cards with Muster Notes. AI picks out the people and next steps, then syncs everything to Muster CRM.

Notes

Type a quick note in the moment — Muster turns it into structured CRM detail.

Audio recording

Record the conversation and let Muster transcribe, summarise and file it.

Card scanner

Scan a business card and it becomes a contact, with the history kept.

Muster Notes is coming soon on the App Store and Google Play.

Get it onGoogle PlayGet it onApp Store

PRICING

Pricing that grows with your fundraising and investment journey.

Choose the path that best describes how you use Muster.

Pricing grows as your fundraising operation grows.

Emerging

Fund I · First-time fund managers

$500/ year

For your first fundraise.

  • Fundraising CRM to manage LPs and prospects
  • Build and track your fundraising pipeline
  • AI-assisted LP discovery and research
  • Email, meeting and transcript intelligence
  • Centralised notes, contacts and relationship history
  • Manage fundraising activity from one workspace

Growth

Fund II · Fund III

$2,000/ year

For your growing fundraising operation.

  • Everything needed to manage an active fundraising pipeline
  • Manage a growing LP and relationship network
  • AI-assisted investor research and target-list building
  • Email, meetings, notes and fundraising activity in one place
  • Track multiple relationships, conversations and follow-ups
  • Support a growing fundraising team and more complex pipeline

Established

Fund IV+ · Established IR teams · Organisations launching funds

$6,000/ year

For established investment teams.

  • Full fundraising and investor relationship CRM
  • Manage larger LP networks and multiple fundraising relationships
  • Advanced AI-assisted research and relationship intelligence
  • Centralised email, meeting, transcript and interaction history
  • Support larger IR/fundraising teams
  • Manage more complex fundraising and relationship workflows
  • Up to 10 users

Not sure which plan fits? Tell us where you are in your fund journey — we’ll point you to the right one.

Bringing more than 10 users on board?Contact us

FAQ

Questions, answered.

Use the journey and stage that best describes where you are today.

Yes. Muster is designed so pricing can evolve with the customer journey.

The current commercial direction is primarily organisation/firm-level pricing. Exact limits can be shown only where needed.

Yes. Selected users can request early access.

Plans and pricing may evolve as Muster develops. The page should always display the current available plans.